We have all heard the adage made famous by the movie Field of Dreams, “If you build it, they will come.”
It seems that many training managers and LMS administrators have taken this to heart.
Organizations spend hundreds of thousands of dollars on the sleekest system with all the bells, whistles, and reporting metrics that an LMS administrator could want. Next, countless hours are spent developing training courses, interactive modules, quizzes, and tests. Then comes the roll out, with fanfare and email blasts announcing its arrival, the new eLearning platform goes live for the first time. There is some interest, people login. They look around and even enroll in a few courses. But, as time goes by, the logins become less frequent, course completions begin to dip, and the usage reports leave you wondering what went wrong?
A primary benchmark of success for an eLearning initiative in any organization is usage. However, usage is often one of the more underwhelming statistics for many eLearning programs. Training managers and LMS administrators often find themselves in the uncomfortable position of having to provide ROI information without having the usage statistics that are so vital to measuring ROI.
How can this be overcome? What can be done to avoid this issue form the start?